Sponsorship
Be on the field.
Five tiers. Limited inventory. Designed so brands can match the investment to the activation — from category-defining naming rights to a Yard Fest booth that reaches the audience your brand wants to win in 2026.
5
Partnership Tiers
10
Total Spots Available
1×
Title Sponsor (Exclusive)
01
Title
$150K – $250K · ExclusiveNaming rights, full broadcast integration, premium hospitality, and on-campus engagement at Morehouse and Clark Atlanta. The headline is your name.
1 LEFT
Exclusive
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02
Presenting
$75K – $125K · ExclusiveCo-headline the moment. "Presented by" status, trophy presenter at the post-game ceremony, and high-visibility positioning across broadcast and in-venue.
1 LEFT
Exclusive
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03
Collaborative
$35K – $60K · LimitedThe activation tier. Dedicated FanFest zone, halftime show sponsorship, branded entertainment moments, and category exclusivity within a defined footprint.
3 LEFT
Limited
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04
Alumni
$15K – $25K · LimitedBuilt for Greek-letter organizations, alumni associations, and professional Black networks. Branded lounge, on-site video set, and a community ownership the audience already trusts.
5 LEFT
Limited
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05
Community
$2.5K – $7.5K · OpenLocal presence, national stage. The on-ramp for small businesses, Black-owned brands, and Yard Fest vendors to share space with the brands shaping the future of the AUC.
OPEN
Open Availability
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Let's get on the calendar.
A 30-minute call to walk through the inventory, talk about fit, and tailor a package to your goals. No commitment until we both see the alignment.